Brand Training

CREATE A BRAND THAT TURNS YOUR
PROSPECTS INTO YOUR CLIENTS

Small business owners who want to grow and stay in business need to have more than a great product or service. A business needs to build a reputation and become the expert in the minds of their clients and customers. Working with small to medium-sized business owners, the biggest problem I find is that they don’t understand how powerful their brand can be in the growth of their company.

This brand building training system is designed for small business owners, administrators, marketing coordinators, office managers, virtual assistants, and sales managers looking to increase company awareness, attract more customers, and close more leads.

HERE’S WHAT YOU’LL LEARN

MODULE 1

BRAND DEVELOPMENT

Brand Discovery

Brand clarity means more clients, more money, and more freedom. The world is becoming smaller and smaller as people become more connected, and this creates an even stronger need for leaders to invest in building a brand that positions them as industry authorities and trusted resources for their audience.

Creating a powerful brand is the best way to persuade your clients to choose your product or service over your competition.

Brand Audit

Learn how your brand compares to the competition, where you show up, and what you stand for.

Define Your Audience

Learn who your clients are, what they need, and how you can solve their problems. Start to create a relationship that continues to grow and strengthen. Turn your best customers into loyal raving fans who become your best sales team.

Creating a powerful brand is the best way to persuade your clients to choose your product or service over your competitors’.

Position Correctly in Your Market

Develop your position in the market to differentiate from your competition and stand out in your industry.

Creating a powerful brand is the best way to persuade your clients to choose your product or service over your competition.

Brand Tagline

Create a line that describes who you are and what you do.

Marketing Action Plan

The right position will allow you to plan and strategize your communications and develop the actions needed to grow your business.

MODULE 2

BRAND DESIGN

Logo Design Fundamentals

Use the 5 principles of design to create an effective brand image that is recognized and remembered.

Emotional Impact of Colour

Understand the psychology of colour. Learn how to choose the right colour combinations so your brand is visible to the right audience.

Key Elements to Consider When Designing Your Communications

Every brand interacts with its market in a unique way. Develop the communication tools that you need to communicate with your specific audience such as business cards, letterhead and envelopes, presentations, brochures, and signage.

Social Media Design and Set Up

Showing up online with a consistent look is imperative to continue to strengthen your brand. Both your message and your graphics need to support what you stand for and continue to develop your reputation. Choosing the right social media platforms is key to your success online. We will teach you about the various options and help you to choose the right platforms to bring you the most brand awareness for your business.

Website Design Strategies

Make a great impression when people meet you online. Keep your site simple with easy navigation and great visuals to invite your customers in and make them feel welcomed while they visit. Create a way to engage and connect with your brand.

Attraction Marketing Device

Create and nurture prospective leads by providing value without commitment. Build trust and your expertise with information and education that helps your potential clients understand who you are and what you do.

PRICING

Contact us for pricing

Training takes 8 weeks to complete

Purple Moon Creative will issue a Brand and Marketing Training Certificate.

The best part of this program: all our training certification courses are eligible for funding to offset a large portion of your investment when you provide training to one of your payroll employees to improve their marketing skills.

Book a consultation with us to learn more and see if your
company qualifies for grant subsidies

BOOK NOW