by Nishi Sood | Oct 18, 2017 | News
What’s the first thing that pops into your head when someone says, “McDonalds”? “Apple”? “Google”? Chances are, the logos for these big brands will be among the first things that flash through your mind. There’s a good reason for that. These are powerhouse brands. And...
by Nishi Sood | Sep 6, 2017 | News
As a business owner, have you ever thought about your personal brand? Does the thought of having a personal brand make you a bit uncomfortable? If it does, that’s understandable. You’re not alone. Many entrepreneurs believe that personal branding is rather pretentious...
by Nishi Sood | Aug 2, 2017 | News
Pop quiz. As an entrepreneur, what’s the first thing you should do when creating a brand for your business? Work on your logo? No. Design a website? Wrong again. I might be the only branding expert who will tell you this, but your website and logo should NOT be the...
by Nishi Sood | Jul 12, 2017 | News
When you think of your small business, do you think about your brand? Or do you think branding is something meant for big companies, such as Apple or Amazon? The truth is, every business needs a brand – yes, even a small business. Especially a small business. When you...
by Nishi Sood | Jun 7, 2017 | News
As a business owner, you have limited resources. You have limited time, limited focus, and limited energy… among other things. You simply can’t afford to waste your limited resources on trying to win over the wrong clients. Or, trying to please the wrong clients....
