by Nishi Sood | May 3, 2017 | News
As a business owner, one way to promote your product or service is by earning favorable press coverage. Traditionally, media outlets you could approach were limited to printed publications, television, and radio. But nowadays, you could also try getting coverage in...
by Nishi Sood | Apr 12, 2017 | News
New business owners often finds themselves wearing many hats. If you are in the early stages of getting a business off the ground, you might cover every role your business requires, even the less-than-glamorous ones. One moment you are the CEO, next thing you know...
by Nishi Sood | Mar 8, 2017 | News
Every entrepreneur knows that strong branding is imperative to the success of a business. After all, your brand is your reputation. Your brand is what other people think about you. Therefore, successful branding starts with knowing your target audience, and knowing it...
by Nishi Sood | Feb 1, 2017 | News
As an entrepreneur, you are no doubt familiar with the ins and outs of attending networking events. Networking events are a cost-effective way to meet other like-minded business owners who can help you grow your business. But they can also be scary. Scary because –...
by Nishi Sood | Jan 4, 2017 | News
As an entrepreneur, you need to be hyper-aware of your business brand. In simple terms, your business brand is your company’s reputation. It is vital that you protect and manage your brand – after all, without a sound reputation, how can you expect your business to go...
