by Nishi Sood | Apr 18, 2018 | News
As an entrepreneur, you know the value of marketing. The trick becomes knowing where you should invest your marketing dollars and time. In this day and age, when it comes to marketing, the emphasis tends to be on online marketing. While online marketing tactics – such...
by Nishi Sood | Mar 28, 2018 | News
Have you ever thought of writing a business book? There was a time when I never imagined I would. After all – I thought, I was a business owner – not an author. But, when the urge hit me, and wouldn’t let go, writing and publishing my book, “Branding on a Shoestring”,...
by Nishi Sood | Dec 27, 2017 | News
Having a strong online presence is a must in this day and age. Most people who are considering doing business with you will check you out online before making any decisions about investing in you. They will look for your website, do a Google search, or see what people...
by Nishi Sood | Nov 29, 2017 | News
If you’ve been an entrepreneur for a while, you already know that running your own business is a solitary experience. Sure, there are clients, colleagues, suppliers and employees around you, but being the person in charge puts you in unique, and therefore isolated,...
by Nishi Sood | Nov 1, 2017 | News
The terms “marketing” and “branding” often get used interchangeably. But, in reality, they are very different from one another. Basically, your brand is who you are and what you promise. Marketing, on the other hand, is the act of promoting your business and its...
by Nishi Sood | Oct 18, 2017 | News
What’s the first thing that pops into your head when someone says, “McDonalds”? “Apple”? “Google”? Chances are, the logos for these big brands will be among the first things that flash through your mind. There’s a good reason for that. These are powerhouse brands. And...
