by Nishi Sood | Jul 23, 2014 | News
Naming your small business can be a challenge. It can be as difficult as naming a child! After all, once your business is named, it’s really difficult to go back and change it without causing confusion regarding your brand. Here are some tips to guide you when naming...
by Nishi Sood | Jul 16, 2014 | News
It’s really no wonder why infographics have become so prominent on websites, blogs, social media and the digital marketing realm. When it comes to marketing your small business online, visuals such as infographics have proven to be very powerful for several reasons:...
by Nishi Sood | Jul 9, 2014 | News
As a small business owner, have you ever thought about Brand Values? Brand values are basically what define your brand’s personality. How does your brand treat people? How does it make people feel? What promises does your brand make? What does your brand refuse to...
by Nishi Sood | Jul 2, 2014 | News
Small business owners face a lot of pressure to deliver products and services that are on par with or better than their competition. But sometimes, even the best products and services are difficult to sell. Often, an improvement in communication skills can help. Here...
by Nishi Sood | Jun 25, 2014 | News
Launching a website for your small business can be daunting, but it is a worthy investment: every small business needs a great website. Here are a few traits to keep in mind to ensure that your website is meeting its full potential: 1) Your Website Should Have Purpose...
by Nishi Sood | Jun 18, 2014 | News
Once you’ve got your small business’s brand honed and perfected, you may want to strongly consider putting together a Brand Guideline. Put simply, a brand guideline is a handy document that carefully outlines the parameters of your brand. A brand guideline is useful...
