by Nishi Sood | Sep 6, 2017 | News
As a business owner, have you ever thought about your personal brand? Does the thought of having a personal brand make you a bit uncomfortable? If it does, that’s understandable. You’re not alone. Many entrepreneurs believe that personal branding is rather pretentious...
by Nishi Sood | Aug 2, 2017 | News
Pop quiz. As an entrepreneur, what’s the first thing you should do when creating a brand for your business? Work on your logo? No. Design a website? Wrong again. I might be the only branding expert who will tell you this, but your website and logo should NOT be the...
by Nishi Sood | Jul 12, 2017 | News
When you think of your small business, do you think about your brand? Or do you think branding is something meant for big companies, such as Apple or Amazon? The truth is, every business needs a brand – yes, even a small business. Especially a small business. When you...
by Nishi Sood | Jun 7, 2017 | News
As a business owner, you have limited resources. You have limited time, limited focus, and limited energy… among other things. You simply can’t afford to waste your limited resources on trying to win over the wrong clients. Or, trying to please the wrong clients....
by Nishi Sood | May 3, 2017 | News
As a business owner, one way to promote your product or service is by earning favorable press coverage. Traditionally, media outlets you could approach were limited to printed publications, television, and radio. But nowadays, you could also try getting coverage in...
by Nishi Sood | Apr 12, 2017 | News
New business owners often finds themselves wearing many hats. If you are in the early stages of getting a business off the ground, you might cover every role your business requires, even the less-than-glamorous ones. One moment you are the CEO, next thing you know...
